What do Advertisements Tell Young People They Should Value Essay

What do Advertisements Tell teen People They Should Value - Essay ExampleAdvertising has been part of American life for centuries, and has certainly always had some kind of effect on the behaviour of Americans in a wide variety of ways. passim the past ten to twenty years, however, the amount of advertize exposure and kind of advertising has changed significantly, and may pay back an increased effect on American youths. It is incredibly difficult to construct a causal kindred between advertising and behaviour, something that advertisers have used to their advantage to fight regulation throughout history, from the cigarette while to today. The problems of determining causal relationships are myriad, but most only when rest on the well cognise idea that correlation is not causation wearing your favorite teams jersey and them win does not indicate any causal relationship between your jersey choice and your teams success. Furthering the complexity of this problem is the accom paniment that advertising in fact mirrors many of the issues inherent to many forms of media, much(prenominal) as film and television, in, for instance, constructing unrealistic ideas of beauty. Advertisers, for instance, are often blamed on helping to cause eat dis strays, while there may be many different societal and media factors at work in those issues. To construct a causal relationship, one must therefore go much further than simply analyzing correlation (though correlation certainly plays some part in the analysis). Through analyzing the behaviour advertisers, the explosion of bare-ass media, the psychological makeup of modern adults, and the correlation between youth behaviour and advertising, it is possible to construct a causal relationship between advertisers construction of the ideals of beauty and negative behaviour among young adults, such as the development of eating disorders. The first thing that must be unequivocally establishes is the fact that advertising do es, in fact, affect behaviour. This is its whole point of the entire industry, to lead people to buy products. in that location are various interpretations of the role of advertising. The most generous would say that advertising merely influences behaviour through demonstrations of a products usefulness to its client advertising affects behaviour merely through inform (). The least generous would say that advertising twists peoples emotions, world view, and so on, in order to manipulate them into buying a given product (). The truth is probably somewhere in between, that advertising does rely on a products abilities, but that advertising also manipulates viewers to a significant extent. That advertising affects peoples behaviour can be seen merely by the sizing of the industry it is a multi-hundred billion dollar industry worldwide (Shaman, 2012), and a single thirty atomic number 42 spot in the Super Bowl can sell for upwards of $5 million (Shaman, 2012). thither is no way corpo rations would spend this kind of money on advertising if they were not confident in its